Which athlete's endorsement deal included an unprecedented signature shoe line and led to the creation of a standalone brand that continues to thrive decades after the athlete's retirement?

Test your knowledge about one of the most groundbreaking athlete endorsement deals in sports marketing history. This partnership transformed how athletes and brands collaborate, setting new standards for sports marketing contracts and athlete brand value. It created a legacy that continues to influence sports marketing decades later.

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Michael Jordan with Nike (Air Jordan)
Tiger Woods with Titleist
Serena Williams with Puma
David Beckham with Adidas