Which groundbreaking customer analytics technology did Nike first implement in 2018 that revolutionized their in-store personalization strategy?

The sports retail industry has evolved dramatically with advanced analytics transforming how brands understand and connect with athletes and fitness enthusiasts. Major sports retailers now leverage sophisticated data systems to personalize experiences and optimize inventory. Test your knowledge about how leading sports retailers are using customer analytics to gain competitive advantage in this multi-billion dollar industry.

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• Nike Fit: 3D foot scanning technology that uses computer vision to recommend perfect shoe size
• Nike Connect: RFID-powered smart tags that track customer movement patterns throughout stores
• Nike Pulse: Heat-mapping floor sensors that analyze customer dwell time in different departments
• Nike Vision: Facial recognition software that identifies returning customers and their purchase history

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