Which traditional shopping festival generates the highest single-day sales worldwide, with Alibaba reporting over $74 billion in gross merchandise value in 2020?

Shopping festivals tied to cultural traditions have become major retail events around the world, driving significant consumer engagement and sales. These celebrations blend commerce with cultural heritage in unique ways that create powerful marketing opportunities. Test your knowledge about how retailers leverage cultural festivals for promotional success and consumer connection.

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Singles' Day (China)
Diwali Festival of Lights (India)
El Buen Fin (Mexico)
Boxing Day (UK/Commonwealth)