Which groundbreaking digital marketing campaign for a horror film is credited with pioneering viral marketing in the film industry and generated over $248 million on a $60,000 budget?

The film and television industry has undergone massive changes in how productions are marketed to audiences. In the streaming era, digital marketing strategies have become increasingly sophisticated, using data analytics, social media campaigns, and interactive experiences to build anticipation for releases. Test your knowledge about how major studios and streaming platforms have pioneered innovative digital marketing approaches that changed viewer engagement forever.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The Blair Witch Project's 'missing persons' website and mockumentary campaign (1999)
Paranormal Activity's 'Demand It' campaign where fans voted to bring the film to their city (2009)
The Ring's 'seven days' video clips sent to journalists and influencers (2002)
Cloverfield's mysterious teaser and alternate reality game with fictional companies (2008)