Which music streaming platform first introduced a loyalty program that rewards users with exclusive concert pre-sales and artist meet-and-greets based on listening habits?

The music industry has evolved dramatically in the digital era, transforming how artists and companies build customer loyalty. From vinyl clubs to streaming service perks, loyalty programs have adapted to changing consumption patterns. This trivia question explores a groundbreaking customer loyalty innovation that changed how fans connect with music. Test your knowledge about the strategies that keep listeners engaged and coming back for more!

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Spotify with its 'Spotify Rewards' program in 2016
Apple Music with 'Apple Music+' in 2018
Tidal with its 'Tidal Access' program in 2015
Amazon Music with 'Amazon Music Insider' in 2017