Which pharmaceutical company launched the first direct-to-consumer TV advertisement for a prescription drug in the US after FDA regulations changed in 1997?

In the competitive world of pharmaceutical retail marketing, companies have employed various strategies to stand out. One particular campaign revolutionized how prescription medications were marketed directly to consumers, opening a new era in medical retail advertising. Test your knowledge about this significant shift in medical marketing history.

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• Eli Lilly with Prozac
• Pfizer with Viagra
• Schering-Plough with Claritin
• Merck with Vioxx

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