Which ancient civilization created the first documented customer loyalty program, using clay tokens that customers could collect and exchange for discounts on future purchases?

Ancient civilizations weren't just remarkable for their monuments and military conquests—they were also sophisticated pioneers in commerce and customer retention. Long before modern retail analytics and digital loyalty cards, ancient merchants developed innovative systems to track purchases, reward repeat customers, and maintain their market position. This poll explores one of history's earliest documented customer loyalty programs and its surprising sophistication.

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