Which Broadway musical pioneered the use of a digital lottery app that transformed ticket accessibility while creating a unique pre-show community experience outside the theater?

The performing arts industry has undergone significant transformations in how productions are marketed to audiences. From traditional playbills to sophisticated digital campaigns, Broadway shows and other performing arts events have embraced innovative advertising strategies to engage audiences. This trivia question explores a groundbreaking omnichannel retail approach that revolutionized Broadway ticket sales and audience engagement. Test your knowledge of how the performing arts industry has evolved its marketing techniques!

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Hamilton (2015)
The Book of Mormon (2011)
Wicked (2003)
Dear Evan Hansen (2016)