Which company pioneered the first modern retail loyalty program in 1981 that used a magnetic stripe card to track purchases and offer rewards?

Loyalty programs are now ubiquitous in retail, but they have a fascinating history dating back decades. These programs revolutionized how businesses build customer relationships and gather consumer data. Test your knowledge about the origins of retail loyalty programs and how they've shaped consumer behavior and marketing strategies throughout history.

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American Airlines (AAdvantage program)
S&H Green Stamps
Sperry & Hutchinson
Betty Crocker's Points Program