Which pharmaceutical giant was the first to implement a fully digital sales platform for healthcare providers, transforming the traditional medical product sales model?

The pharmaceutical industry spends billions annually on product marketing. From innovative campaigns to digital transformation initiatives, pharmaceutical companies employ various strategies to communicate with healthcare providers and patients. This poll tests your knowledge about a significant marketing shift in the pharmaceutical industry that changed how medical products are promoted and sold.

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Pfizer with their 'Pfizer Pro' platform in 2009
Johnson & Johnson with their 'Healthcare Connect' system in 2011
Novartis with their 'MedEngage' platform in 2010
Merck with their 'Merck Engage' portal in 2008