Which groundbreaking 1980s Broadway musical was the first to use a simple, instantly recognizable logo as its primary marketing image, changing theatrical branding forever?

The performing arts have given us some of the most iconic brand stories in entertainment history. From Broadway productions to touring companies, successful performing arts organizations have mastered the art of brand storytelling to create emotional connections with audiences and stand the test of time. This trivia question explores one fascinating aspect of performing arts branding that changed an entire industry's approach to marketing theatrical productions.

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The Phantom of the Opera (white mask on black background)
Cats (cat eyes with dancers in pupils)
Les Misérables (the young Cosette silhouette)
Miss Saigon (helicopter silhouette with sun backdrop)