Which major performing arts organization faced significant backlash after unveiling a minimalist rebrand in 2019 that replaced their historic crest-style logo with abstract geometric shapes?

The performing arts industry relies heavily on strong branding to attract audiences and patrons. From iconic logos to memorable marketing campaigns, theater companies and performing arts venues have created some of the most recognizable brands in the cultural sector. Test your knowledge of performing arts branding with this challenging question about a famous theater company's rebranding initiative that caused significant controversy in the industry.

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• The Royal Shakespeare Company
• The Metropolitan Opera
• Cirque du Soleil
• American Ballet Theatre

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