Which pioneering virtual world platform first introduced a functioning marketplace where users could create, buy and sell virtual goods with real-world monetary value?

In the gaming and virtual worlds industry, retailers are increasingly using immersive technologies to transform shopping experiences. Virtual reality (VR) and augmented reality (AR) are creating new omnichannel strategies that blend digital gaming environments with retail opportunities. Test your knowledge about how gaming platforms are evolving into retail spaces and changing consumer shopping habits within virtual worlds.

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Second Life
Fortnite
World of Warcraft
Minecraft