Which celebrity's partnership with Puma in 2014 revolutionized the brand by introducing a new approach to product design and ultimately led to their appointment as Creative Director?

Celebrity endorsements and partnerships have transformed product marketing in the retail landscape. These collaborations often lead to groundbreaking product innovations and unprecedented consumer engagement. Test your knowledge about one of the most influential celebrity-brand partnerships that changed the game in product innovation and retail strategy!

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Rihanna
Kanye West
Beyoncé
Pharrell Williams