Which Nike data analytics program launched in 2018 has transformed how the company personalizes customer experiences and designs products based on athletic performance data?

Nike has been at the forefront of using customer data analytics to transform the sports retail landscape. Their innovative approach to collecting and utilizing consumer data has changed how athletic products are marketed, designed, and sold. How well do you know about Nike's groundbreaking data analytics initiative that fundamentally changed their direct-to-consumer strategy?

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Nike Consumer Direct Offense
Nike+ Performance Tracking
Nike Data Mesh Architecture
Nike Digital Sport Initiative