Which Broadway musical pioneered the concept of 'experience retail' by creating an in-theater retail store designed to look like an actual set piece from the show?

The performing arts industry has evolved significantly in how it merchandises and sells products to audiences. From playbills to branded merchandise, theaters have created sophisticated retail strategies that enhance both revenue and audience experience. This trivia question focuses on an innovative retail approach that transformed how performing arts venues connect with their patrons and extend the show experience beyond the performance itself.

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Wicked, with its 'Ozdust Boutique' designed to look like a Wizard of Oz marketplace
Hamilton, with its 'Revolution Shop' modeled after a colonial-era print shop
The Lion King, with its 'Pride Rock Shop' designed as a savanna outpost
Phantom of the Opera, with its 'Opera Populaire Gift Shop' designed as an extension of the Paris Opera House