Which sports brand was the first to implement embedded sensors in consumer products that transmitted usage data back to the company for retail analytics and product development?

The sports retail industry has been transformed by technological innovation in recent years. Smart equipment is changing how athletes train, how teams analyze performance, and how everyday sports enthusiasts engage with their favorite activities. This poll tests your knowledge about a groundbreaking retail analytics strategy that changed how sporting goods manufacturers understand customer engagement with their products.

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Nike with Nike+ technology (2006)
Under Armour with Connected Fitness platform (2013)
Adidas with miCoach system (2010)
Wilson with Smart Basketball technology (2015)