Which children's book character, created in 1926, has generated over $80 billion in retail sales, making it one of the most valuable literary brand mascots of all time?

The world of literature and publishing has created some of the most enduring brand mascots in retail history. These characters not only sell books but have evolved into merchandising empires worth millions. Test your knowledge about the iconic mascots that began as literary characters and transformed into powerful retail brands that have shaped consumer culture for generations.

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Winnie-the-Pooh
Peter Rabbit
The Cat in the Hat
Paddington Bear