Which sporting goods retailer pioneered the concept of 'cathedral stores' with rock climbing walls, indoor tracks, and other interactive features where customers could test products before purchasing?

The sports retail landscape has evolved dramatically over the decades, with certain flagship store concepts revolutionizing how athletic products are sold and experienced. This trivia question tests your knowledge about a groundbreaking retail location concept that transformed the sporting goods industry and created a new standard for experiential retail in sports.

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REI (Recreational Equipment Inc.)
Dick's Sporting Goods
Bass Pro Shops
Nike Town