Which Broadway production pioneered the first-ever 'Intermission Shopping Experience' with digital kiosks allowing audience members to purchase show merchandise during the break?

Test your knowledge about one of the most revolutionary product launches in Broadway history! In the performing arts world, show merchandise and promotional campaigns are crucial for brand recognition and audience engagement. This particular launch changed how Broadway productions market themselves and create immersive retail experiences for theater-goers. Think you know your performing arts product history?

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Hamilton (2015)
Wicked (2003)
The Lion King (1997)
Dear Evan Hansen (2016)