Which retail giant underwent a major rebranding in 2019 that utilized the phoenix mythology as a central theme to symbolize its transformation from traditional retail to digital commerce?

Mythological symbols and stories continue to influence modern product marketing and branding. Companies leverage these powerful, universally recognized archetypes to create memorable brand identities and emotional connections with consumers. This poll explores how one particular mythological creature has been strategically used in a recent major retail rebranding campaign that garnered significant attention in the marketing world.

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Macy's 'Rise' campaign featuring a stylized phoenix in its logo redesign
Sears' 'Rebirth' initiative with phoenix imagery throughout its digital platforms
Best Buy's 'Phoenix Project' that reimagined its in-store and online customer experience
Target's 'From the Ashes' campaign with phoenix-themed product collections and store designs