Which iconic 1980s sports marketing campaign is credited with saving Nike as a company while simultaneously launching Michael Jordan's brand into the stratosphere?

In the world of sports marketing, certain campaigns transcend mere advertising to become cultural phenomena. These landmark initiatives not only boost sales but fundamentally alter how brands connect with fans and athletes. Test your knowledge about one of the most revolutionary marketing campaigns in sports history that transformed both an athlete's career and a struggling brand's fortunes. Do you know which groundbreaking campaign helped save a major sports company from near-bankruptcy while launching a basketball legend into global superstardom?

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Air Jordan 'Banned' campaign featuring the controversial red and black shoes the NBA prohibited
Bo Jackson's 'Bo Knows' cross-training campaign featuring the multi-sport athlete
Charles Barkley's 'I am not a role model' campaign challenging athlete expectations
Mars Blackmon (Spike Lee) 'It's gotta be the shoes' campaign for Nike Air