Which digital transformation initiative helped Nike increase its direct-to-consumer sales by over 30% in 2020-2021, revolutionizing how customers interact with their products?

The sporting goods industry has undergone massive digital transformation in recent years, changing how athletes and fans interact with their favorite brands. From customization platforms to virtual try-ons, technology has revolutionized the shopping experience. This poll tests your knowledge about a groundbreaking digital transformation initiative that significantly impacted one major sports retailer's business model and customer experience.

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Nike's SNKRS app with augmented reality 'try-on' technology
Nike's Consumer Direct Offense strategy with Nike Digital and Nike App at Retail integration
Nike's blockchain-based authentication system for limited edition releases
Nike's AI-powered subscription model that ships new gear based on workout data