Which innovative marketing technique did the Marine Conservation Alliance use in their award-winning 'Save the Rays' campaign that increased donations by 280%?

In the world of wildlife conservation marketing, innovative campaigns can make a significant difference in raising awareness and funding. One particular marine conservation organization launched a groundbreaking campaign in 2019 that revolutionized how people connect with endangered stingrays. Test your knowledge about this notable wildlife marketing campaign that combined digital technology, retail partnerships, and consumer engagement to achieve remarkable conservation outcomes.

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Interactive retail displays that allowed shoppers to 'adopt' a digital stingray that would send real-time migration updates to their phones
A line of biodegradable surfing gear with proceeds going to stingray habitat protection
A viral social media challenge where participants mimicked stingray movements in swimming pools
Limited edition stingray-shaped credit cards that donated 5% of every purchase to conservation efforts