Which celebrity's beauty brand collaboration broke Ulta Beauty's first-day sales records in 2019, selling an estimated $12 million worth of product in the first 48 hours?

Celebrity brand collaborations have become a powerful marketing strategy, transforming product launches and creating billion-dollar empires. From makeup lines to fashion collections, these partnerships leverage star power to reach new audiences and create instant brand recognition. Test your knowledge about some of the most successful and innovative celebrity product collaborations that have disrupted traditional retail markets.

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• Kylie Jenner with 'Kylie Cosmetics'
• Lady Gaga with 'Haus Laboratories'
• Rihanna with 'Fenty Beauty'
• Selena Gomez with 'Rare Beauty'

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