Which famous brand collaboration helped the Imperial War Museum in London increase visitor numbers by over 35% during its 2018 campaign?

Throughout history, military museums have employed unique branding strategies to attract visitors and preserve important historical narratives. These institutions face the challenge of balancing respectful commemoration with engaging visitor experiences. This trivia question explores one of the most successful brand collaboration campaigns in military history museum marketing that significantly increased visitor engagement and awareness.

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Marvel Studios' 'Captain America: The First Avenger' exhibition
Wargaming's 'World of Tanks' interactive experience
History Channel's 'Band of Brothers' commemorative gallery
Call of Duty's 'WWII: Return to the Frontline' installation