Which fast-fashion retailer's 2023 partnership with a major movie franchise led to their highest single-day sales ever, causing website crashes and merchandise selling out within hours?

Major retail partnerships with celebrities and entertainment franchises have transformed marketing in the pop culture space. These collaborations create massive buzz and drive consumer behavior in ways traditional advertising cannot match. From limited-edition merchandise to themed shopping experiences, these partnerships represent the intersection of retail strategy and pop culture influence. Test your knowledge about one of the most successful retail collaborations in recent pop culture history!

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H&M's Barbie movie collection featuring bright pink clothing and accessories
Zara's Star Wars: Ahsoka collection featuring Togruta-inspired designs
Uniqlo's Spider-Man: Across the Spider-Verse graphic tee collection
Forever 21's The Super Mario Bros. Movie nostalgic gaming apparel line