Which innovative product launch approach did Nike pioneer in 2012 that revolutionized how sports brands release limited-edition items?

In the competitive world of sports retail, product launches can make or break a brand's quarterly performance. Nike's revolutionary approach to product launches has set industry standards, but one particular launch strategy represented a major shift in sports retail marketing that competitors have since tried to replicate. Test your knowledge of this pivotal moment in sports retail history that changed how athletic brands connect with consumers.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The Nike+ FuelBand digital ecosystem that connected physical products to mobile apps
Twitter RSVP system allowing consumers to reserve limited-edition shoes through social media engagement
Nike ID customization platform that let customers design their own signature athletic gear
Nike House of Innovation concept stores with immersive product testing environments