Which e-commerce platform pioneered the 'One for One' business model where they plant a tree for each product sold?

The e-commerce world has embraced sustainability in various ways, but some platforms have made it central to their brand identity. The 'One for One' model, where a company plants a tree or donates an item for each purchase made, has become increasingly popular among environmentally conscious retailers. Test your knowledge about which major e-commerce platform first popularized this approach that connects consumer purchases directly to environmental or social impact.

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Tentree
Patagonia's Online Store
The Honest Company
Etsy's Eco-Initiative