Which retailer revolutionized pop culture merchandise in the 1990s with their 'store within a store' concept that eventually expanded to standalone locations featuring exclusive collectibles and interactive experiences?

In the intersection of pop culture and retail innovation, some companies have made groundbreaking changes that transformed how we shop for entertainment merchandise. From limited edition collectibles to virtual reality shopping experiences, the entertainment retail landscape has evolved dramatically. Test your knowledge about a famous retailer that changed how fans connect with their favorite pop culture franchises.

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FYE (For Your Entertainment)
Spencer's Gifts
GameStop