Which demographic shift has had the most significant impact on astronomy product retail sales over the past decade?

The astronomy retail sector has undergone significant changes in recent decades, driven by technological advancements and shifting consumer demographics. From traditional brick-and-mortar specialty shops to online marketplaces, the way astronomy enthusiasts purchase equipment has evolved dramatically. This trivia question explores an interesting customer demographic trend that has shaped product development and marketing strategies in the astronomy retail space.

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The rise of women aged 25-40 purchasing advanced telescopes and equipment, now representing 43% of high-end astronomy purchases (up from 17% in 2010)
The surge in Gen Z consumers (18-24) becoming the primary market for entry-level astronomy equipment, accounting for 65% of all starter telescope purchases
The emergence of senior citizens (65+) as the dominant demographic for premium digital astronomy equipment, representing 58% of all computerized telescope sales
The growth of family-oriented purchases where parents and children jointly select equipment, now accounting for 72% of mid-range telescope sales