Which retail company is credited with creating the first modern customer loyalty program in 1981 that used a magnetic stripe card to track purchases and offer rewards?

Customer loyalty programs are a cornerstone of modern retail strategy, but they have a fascinating history dating back decades. These programs have evolved from simple punch cards to sophisticated digital ecosystems that track consumer behavior, offer personalized rewards, and drive significant business value. This trivia question explores the origins of one of the most influential loyalty programs in retail history.

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American Airlines (AAdvantage)
Tesco (Clubcard)
Starbucks (Starbucks Rewards)
Walmart (Walmart+)