Which revolutionary film marketing campaign was the first to use 'found footage' viral marketing that included fake missing persons websites and planted news stories?

The film industry has seen revolutionary product marketing strategies that transformed how movies connect with audiences. From sophisticated demographic targeting to viral campaigns that break the internet, studios constantly innovate their product launches to maximize opening weekend numbers. Test your knowledge about one of the most influential marketing campaigns that changed how films are promoted to the public.

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• The Blair Witch Project (1999)
• Paranormal Activity (2007)
• Cloverfield (2008)
• The Ring (2002)

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