Which innovative brand slogan campaign helped sell over 80 million copies of a previously obscure literary work, transforming it into a global phenomenon during the early 2010s?

The publishing industry has evolved dramatically in how books are marketed and branded. Major publishing houses and indie authors alike now employ sophisticated brand strategies to position their work in an increasingly crowded marketplace. Test your knowledge about innovative branding approaches that have transformed the literary landscape and helped certain books achieve remarkable commercial success.

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• "Laters, baby" - Fifty Shades of Grey
• "May the odds be ever in your favor" - The Hunger Games
• "All was well" - Harry Potter and the Deathly Hallows
• "Winter is coming" - A Game of Thrones

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