Which architectural innovation did Rem Koolhaas first introduce for Prada stores that revolutionized luxury retail design by making the shopping experience more theatrical and multifunctional?

Test your knowledge of groundbreaking architectural innovations in retail spaces! The retail landscape has been transformed by visionary architects who have reimagined how physical stores can engage customers. This question focuses on a revolutionary architectural concept that changed how we experience luxury retail spaces. Can you identify the correct architectural innovation from these options?

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The Epicenter concept with transformable spaces including movable walls, stage areas, and embedded technology zones
The Atrium concept with circular central spaces surrounded by concentric shopping rings
The Greenhouse concept with living plant walls and natural light-optimized shopping environments
The Infinity concept with mirrored ceilings and floors creating an endless visual merchandise display