Which retail company holds the Guinness World Record for the largest product launch marketing campaign ever, with over 15,000 midnight store openings across 44 countries in 2010?

The retail world has seen some incredible Guinness World Records over the years, from massive shopping malls to groundbreaking marketing campaigns. These achievements represent the pinnacle of retail innovation, scale, and customer engagement. Test your knowledge about the most impressive retail-related world records that have shaped consumer history and changed how we think about shopping experiences worldwide.

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• Microsoft for Xbox One
• Apple for iPhone 4
• Microsoft for Kinect for Xbox 360
• Amazon for Kindle Fire

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