Which celebrity's partnership with Puma in 2014 helped revitalize the brand and reportedly increased its market value by over 40% within three years?

Celebrity endorsements can make or break product launches and significantly impact brand value. When a famous person partners with a brand, their personal brand equity transfers to the product. This poll tests your knowledge about one of the most successful celebrity brand partnerships in history, which transformed not just a product line but an entire company's trajectory and market position.

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Rihanna, whose Fenty x Puma line revolutionized athleisure fashion
Kanye West, whose Yeezy collection brought streetwear aesthetics to the brand
Selena Gomez, whose signature collection appealed to younger demographics
Usain Bolt, whose performance wear line highlighted the brand's athletic heritage