Which innovative advertising technique did Lyft first introduce in 2017 that revolutionized brand visibility for ride-hailing services and became a distinctive product identifier?

In the competitive transportation industry, advertising and brand recognition are crucial for success. Ride-hailing companies have revolutionized how we move around cities, but they've also pioneered innovative advertising strategies. This trivia question explores a groundbreaking marketing technique that transformed how one major company connects with customers and stands out from competitors in the transportation sector.

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The Lyft Amp, a color-changing dashboard device that helps passengers identify their ride
Branded vehicle wraps that transform drivers' personal cars into mobile advertisements
Interactive passenger tablets that display personalized ads based on ride destination
Augmented reality app feature that displays floating company logos above available vehicles