Which major fashion brand created the first fully interactive virtual store inside Roblox that allowed players to purchase physical products for real-world delivery while trying them on their avatars?

The gaming industry has pioneered innovative retail experiences through virtual worlds and digital marketplaces. Major gaming platforms have transformed how players discover, purchase, and engage with products through unique virtual shopping experiences. Test your knowledge about a groundbreaking retail partnership that changed how gamers interact with brands in virtual spaces.

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• Nike with 'Nikeland'
• Gucci with 'Gucci Garden'
• Tommy Hilfiger with 'Tommy Play'
• Balenciaga with 'Afterworld'

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