Which innovative brand storytelling approach did NASA use to build public anticipation for the James Webb Space Telescope before its first images were released?

The James Webb Space Telescope (JWST) represents not just a technological marvel but also a masterclass in science brand storytelling. NASA's approach to marketing this $10 billion project transformed public perception of astronomy and captured global attention. This poll tests your knowledge of the strategic marketing decisions that helped make the JWST one of the most recognized scientific instruments in history, generating unprecedented public engagement with astronomy.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

"First Light Countdown" - a 100-day social media campaign showing engineering milestones with a specialized hashtag that trended globally
"Telescope Takeover" - allowing celebrities to temporarily control the telescope's social media accounts and share educational content
"Webb Witness" - a lottery system where ordinary citizens could win the chance to be present at NASA mission control for the first image reveal
"Deep Space Direct" - a subscription service that promised early access to Webb images before public release for monthly donors