Which celebrity's makeup brand broke industry records by earning $100 million in sales within its first 40 days, largely due to its innovative direct-to-consumer digital marketing strategy?

In the world of retail, celebrity endorsements and personal brands can make or break product lines. Some famous individuals have transformed from mere endorsers to retail innovators, creating billion-dollar empires. This trivia tests your knowledge about how certain celebrities strategically built their retail brands and revolutionized their respective markets through product innovation and digital transformation strategies.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty