What innovative product launch strategy did Epic Games use for Fortnite Chapter 2 that generated massive player engagement and media coverage?

Gaming product launches can make or break a title's success. When Epic Games released Fortnite Chapter 2 in 2019, they employed an innovative launch strategy that captivated their audience and generated massive buzz. This poll tests your knowledge about this groundbreaking product launch that transformed how game developers approach major updates and expansions in the gaming industry. How well do you understand the strategic decisions that went into one of gaming's most talked-about relaunches?

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They 'ended' the game with a black hole event that made the entire game unplayable for 2 days, creating massive anticipation
They released a playable demo exclusively to gaming influencers 30 days before launch, with strict NDAs that expired simultaneously
They launched a real-world treasure hunt across 10 countries where players could find physical items that unlocked exclusive in-game content
They released a mobile-only version first with exclusive features, then gradually rolled out the full update to console and PC players