Which innovative product launch strategy did Epic Games use for Fortnite Battle Royale in 2017 that helped it become one of the most successful games in history?

In the competitive world of gaming, product launches can make or break a title's success. Some games revolutionize not just how we play, but how games are marketed and monetized. This trivia question explores one of the most successful game launch strategies in recent history that transformed both the battle royale genre and free-to-play business models in the gaming industry.

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Released as free-to-play with cosmetic microtransactions and seasonal battle passes
Launched with a major console exclusivity deal and premium price point
Debuted as a subscription-based service with monthly content updates
Released as a mobile-first experience before expanding to consoles and PC