Which innovative market segmentation approach did Nike pioneer in the 1980s that revolutionized the sports footwear industry?

The sports retail landscape has evolved dramatically over decades, with companies employing innovative segmentation strategies to capture specific market segments. One famous sports retailer revolutionized how athletic footwear was marketed and sold to consumers. This poll tests your knowledge about a pivotal moment in sports retail history that changed how brands approach customer segmentation in the athletic footwear market.

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Athlete signature shoe lines as distinct sub-brands (Air Jordan)
Gender-specific technical running shoe designs
Sport-specific retail store layouts
Age-based pricing tiers for identical products