Which innovative digital marketing strategy helped 'Hamilton' become a Broadway phenomenon before it even opened?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters market productions and engage with audiences. Broadway shows have been at the forefront of innovative digital marketing strategies, using various platforms and technologies to reach potential theatergoers. Test your knowledge about how the Great White Way has embraced digital marketing to sell tickets and build brand awareness in an increasingly competitive entertainment landscape.

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#Ham4Ham lottery performances streamed on YouTube that created viral content and unprecedented social media buzz
The release of a complete filmed version on Netflix six months before opening night
A virtual reality app that allowed users to experience the show from home before purchasing tickets
An exclusive partnership with TikTok where cast members released choreography tutorials