Which political campaign is credited with pioneering the use of 'micro-targeting' as a revolutionary brand positioning strategy, using consumer data to segment voters and deliver tailored messaging?

In the world of politics, campaign strategies and messaging often reflect sophisticated brand positioning techniques borrowed from the corporate world. Major political parties frequently reposition their 'brand' to appeal to different voter segments or respond to changing social landscapes. This poll tests your knowledge about a significant political brand repositioning that changed modern campaign history.

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Barack Obama's 2008 presidential campaign
George W. Bush's 2004 re-election campaign
Donald Trump's 2016 presidential campaign
Bill Clinton's 1992 presidential campaign