Which innovative marketing campaign first used AR technology to let users virtually experience traditional ceremonies from cultures around the world, winning a Cannes Lion in 2019?

Test your knowledge about groundbreaking marketing campaigns that successfully promoted cultural traditions and heritage. In recent years, many organizations have launched innovative campaigns to preserve and celebrate cultural heritage. This trivia focuses on a particularly influential campaign that changed how traditional practices are perceived and marketed globally.

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Google's 'Heritage Moments' initiative
UNESCO's 'Living Traditions' platform
National Geographic's 'Cultural Passport' campaign
Apple's 'World Rituals' series