Which revolutionary 19th century advertising campaign is credited with creating the first modern brand storytelling approach by inventing a fictional character to sell soap?

In the history of retail and marketing, certain pivotal moments transformed how products were presented and sold to consumers. Brand storytelling—the art of weaving narratives around products—has evolved dramatically over the centuries. This trivia question explores a groundbreaking moment in brand storytelling history that changed retail marketing forever and established techniques still used by major companies today. Test your knowledge about this historical marketing innovation!

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Pears Soap's 'Bubbles' campaign featuring a child with soap bubbles (1886)
Procter & Gamble's 'Ivory Soap: 99 44/100% Pure' scientific messaging (1882)
Sapolio Soap's 'Spotless Town' fictional city campaign (1900)
Lever Brothers' 'Sunlight Soap' campaign featuring fictional 'Sunny Jim' character (1884)