Which entertainment company pioneered the first major pop culture loyalty program that rewarded fans with exclusive digital content, early ticket access, and collectible items based on engagement points?

Fan loyalty programs have revolutionized how entertainment franchises engage with their audiences. From exclusive merchandise to VIP experiences, these programs have become sophisticated marketing tools in pop culture. This trivia question tests your knowledge about a groundbreaking loyalty program that changed how fans interact with their favorite entertainment universe.

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Disney with their D23 Fan Club (1999)
Marvel with their Marvel Insider program (2016)
Netflix with their Netflix Rewards system (2013)
Warner Bros with their DC Universe membership (2008)