Which sports footwear brand successfully repositioned itself from a niche running shoe company to a premium lifestyle brand, increasing its market value by over 400% between 2015-2022?

The sports footwear market has seen dramatic shifts in brand positioning over the decades. Once-dominant brands have fallen while newcomers have disrupted the established order. This poll tests your knowledge of how a major athletic brand strategically repositioned itself to capture a new market segment and dramatically changed its market standing in the process.

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New Balance
Under Armour
Hoka One One
Brooks